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Increase Automation in Golf Course Management

How to Improve Efficiency and Increase Automation in Golf Course Management

Did you know that there are nearly 9,000 golf courses in the United States? With so many golf courses to choose from, you may be wondering how to narrow down someone's selection.

Well, one way that you can do that is by having outstanding operations. To do this, you need excellent golf course management. Having this will help increase efficiency in daily operations and allow you to get more tasks done simultaneously.

What is the right golf course management for you? How do you wrap your head around efficiently managing a golf course?

This is your automation guide.

Online Reservations

One of the best ways to automate your golf course management is to have a system in place that takes online reservations. Whether you are a private or public golf course, you are going to have golfers that wish to book tee times in advance.

Instead of having one or more employees dedicated to booking tee times, you could automate this whole process. Then, all an employee would have to do is keep track of what tee times are booked in the system for that day.

How you would set this up is by giving all of the tee times you have available for golfers each day to choose from. This could be every 15 minutes from 9 a.m. to 4 p.m., for example.

Then, golfers can start booking tee times in advance. That is another thing you can manage. You can set up a program that decides how far in advance golfers can book tee times for a particular day.

Once you have both of those factors in place, this system allows bookings to manage themselves with minimum interference from employees.


On top of having a system for online reservations, you need to have a system in place that allows you to price services the way you want. Let's go off of the above as an example.

In this situation, you may notice that when discussing tee times, we neglect to mention what you do with popular tee times or popular days. Here, you need something called dynamic pricing set up with your online reservations.

This essentially puts a formula in place to charge more money for peak tee times or peak days of the week.

An example could be if someone wants to get the first tee time of the day at 9 a.m. versus somebody willing to book a tee time at 3 p.m. In most circumstances, the 3 p.m. tee time is going to have a lot less demand than a morning tee time. In that situation, you can make the later tee time cheaper to book.

Another case where dynamic pricing could come into play is if you have weekends and holidays. Memorial Day could be a day when a lot of people want to play golf. On top of this, more people are likely to play golf on Saturday than sometime during the week.

Account for this and have a system in place that charges more money for these peak times. Do not forget about other aspects like the time of year. July dates, where the weather is warmer, and rain is less likely to fall, are going to be more popular than April dates, where rain is more likely.

Marketing Automation

Another way that you can put yourself ahead of the game is by being more open to marketing automation. If you do not have the tools for this already, you should consider investing in this.

The reason why is that 56% of all companies use marketing automation. That number is only expected to go up and most of the time, it tends to bring a good return on investment. With this in mind, you should know that it is just as much about keeping up with your competition as trying to make your own company better.

An example can be allowing automation to post your latest video or social media post at an exact date and time. Another example can be having ads ready to go for a social media campaign that fits a certain audience.

Automation can allow you to see where these ad placements fit best and where you are likely going to get the biggest return. Best of all, doing this can save you a lot of manpower when it comes to marketing strategy.

Collecting Feedback

Finally, use automation to improve your golf course management by using the tools provided to keep accurate data of feedback that your golfers give you. All you have to do is create a survey with the main questions that you want to be answered by your customers. From there, data analytics can keep track of these responses.

Examples can be rating things such as the customer service, quality of the golf course, if the club restaurant had good food, if customers had to wait a long time for anything, what they thought of the interior club, and more.

Improve Your Golf Course Management

These are just some of the ways that automation can help improve your golf course management. If put in place with an effective system around it, this could make operating your golf course a lot easier.

This can be anything from having automation take care of all of the tee times, handle dynamic pricing, handle advertisement placement, and collect feedback from customers to improve your product.

To do this, you can have a company like ours help you. Do you want to know more? Message us today with your questions.